Plain answers for owner-run businesses
Getting found, following up and staying organized, written by Alex Darmon.
What is SEO, and what should it actually do for your business?
What SEO is, what it should do for a local business, and the one question to ask whoever handles it.
What to do when you miss a call in the middle of a job
A simple capture, organize and follow-up process for the calls you cannot answer on the job.
Why follow-ups get missed, and how to stop it
Why good leads go quiet after the first contact, and the simple habit that keeps the next step from depending on memory.
When should you follow up on an estimate or quote?
A plain rhythm for following up on an estimate or quote, what to say at each touch, and when to close the loop.
How to keep follow-ups from slipping through your CRM
Why CRM updates get skipped, and how to keep records and follow-ups current without adding a chore to the end of the day.
How to turn phone calls into notes you can use
A one-minute habit for capturing what a customer said on the phone, so the next step is never a guess.
Why good leads go cold in a service business
Where leads actually go quiet in a service business, and the one gap to close first.
CRM or spreadsheet: when is it time to switch?
Four plain signs your spreadsheet has stopped working, and what to check before moving to a CRM.
Which lead should you call back first?
A simple way to decide who gets the first call back when you only have time for two.
How to clean up a messy CRM without stopping work
A four-session cleanup for duplicates, dead leads and half-filled records, done while the work keeps moving.
A simple pipeline for a home service business
Five stages that fit a home service business, and the one rule that keeps the list honest.
How to write down how your business runs
A fast way to get the steps that live in one person's head onto a page anyone can follow.
A sales system a contractor will actually use
A plain system for the days between the estimate and the yes, built to fit a working day.
Job updates everyone can follow
A short standard update that keeps the office, the crew and the customer on the same page.
The handoff from sold to scheduled
A one-page handoff that carries what was promised from the sale to the people doing the work.
Getting found is only the beginning
How a website, a CRM and approved follow-ups connect "I found you online" to "Let's talk."
Want to talk it through?
Ten minutes, no commitment. Call (405) 547-3052 or email alex@ventureiq.ventures.