Interest fades faster than you think
Someone who asks for help has a problem today. Every day without a clear next step, the problem gets solved another way: a different company, a cousin, or learning to live with it.
The gaps where leads fall
- Inquiry to first reply. The message came in while you were on a job and nobody answered until tomorrow.
- First call to estimate. You said you would send a number and the week got away from you.
- Estimate to follow-up. It was sent, and then nothing.
- Yes to scheduled. They agreed, but nobody put it on the calendar.
Find your gap
Take your last ten leads that did not turn into work and mark where each one stopped. Most businesses find that one gap accounts for most of the losses. Fix that one before anything else.
Make the next step somebody's job
Every lead should have one person and one date attached to its next step. When the next step belongs to everyone, it belongs to nobody, and the lead waits.
How Venture IQ helps
Venture IQ keeps every open lead in one place with its next step, drafts each follow-up for your approval and gives you a Monday briefing of what is aging. More on this in why follow-ups get missed and when to follow up on an estimate or quote.
Of your last ten lost leads, where did most of them stop?