Not every lead is the same
Some people need work done this week. Some are collecting prices for next spring. Both deserve an answer, but not in the same hour.
Three questions to sort them
- How soon do they need it? An urgent job goes to whoever answers first.
- Is it work you want? The right size, the right area, the kind of job you do well.
- How did they find you? A referral from a past customer has already been half sold.
Urgent, good fit and referred goes first. Everything else still gets a reply the same day, even if it is a short one.
A short reply beats a late one
You do not need the full answer to respond. "Got your message, I am on a job until four, I will call you then" holds a lead for hours. Silence does not.
Write down why you sorted them
A note such as "needs it by Friday" or "referred by the Hendersons" takes five seconds and tells you tomorrow why this one mattered.
How Venture IQ helps
Venture IQ keeps inquiries in one place with the details that help you sort them, and prepares a reply for each one that waits for your approval. You decide who gets called first. See why good leads go cold.
Right now, which waiting lead is the most urgent?